Small independent businesses play an undeniable role in contributing to Canadian economies, including by adding to the vibrancy of the local areas they operate in. They provide employment opportunities, unique products, and personalized services and experiences that foster a sense of community connection.
Unfortunately, these businesses face many significant challenges when competing with big, multinational retailers and online giants, and in dealing with consumers undervaluing the significant economic benefits of shopping small.
This report analyzes how Canadian small businesses in the retail sector make direct financial contributions to their local economies and how these contributions set them apart from multinational retailers and online giants. It also discusses the challenges they face with regard to competition and consumer misconceptions.
Key takeaways