Small Business Saturday – Key Results 2021

Highlights

Almost 1 in 4 Canadians (22%) say they’ll be spending less on holiday shopping this year than they did last year.
Consumers predict they will spend twice as much at big box stores and online giants than at small businesses (online and in person).
More than half of small and medium-sized enterprises (SMEs) (51%) say their business was less profitable throughout the 2020 holiday season compared to the year before.
2 in 3 SMEs (66%) are worried customers will be spending even less this year.
Nearly half of SMEs (49%) are worried that customers have moved online or to big businesses and will not return.