Toronto, September 22, 2020 – If recovery maintains its current glacial pace, it will take small businesses a year and five months to return to normal sales, with the hospitality sector taking more than eight years, warns the Canadian Federation of Independent Business (CFIB) in its latest Small Business Recovery Dashboard feature. CFIB looked at the pace of revenue recovery between June, when many businesses were open again but only 17 per cent had normal sales, and the latest September survey results, which showed only modest improvement with 30 per cent of all businesses making normal sales. Assuming revenues keep returning to normal at that same pace, it will be years before most businesses report normal revenues again.
“This underscores the need to kick the recovery into a higher gear. The current situation just isn’t sustainable for too many businesses,” said Laura Jones, Executive Vice-President at CFIB. “One simple thing every politician in the country can do right now is talk about the importance of supporting small business. Many have participated in the #SmallBusinessEveryDay movement already. Our survey results show small businesses want and need this kind of leadership.”
According to CFIB’s regular update of its Small Business Recovery Dashboard:
| Time to reach 100% of businesses at normal revenues (at current constant pace) |
|
| Hospitality (E.g. restaurants, hotels) | 8 years 3 months |
| Enterprise & Administration Management (E.g. staffing agencies, building management) | 5 years 4 months |
| Professional Services (E.g. law firms, accounting) | 2 years 7 months |
| Finance, Insurance, Real Estate & Leasing | 2 years 2 months |
| Natural Resources | 2 years |
| Construction | 1 year 10 months |
| Personal, Miscellaneous Services (E.g. dry cleaners, mechanics) | 1 year 6 months |
| Retail | 1 year 5 months |
| Average for all sectors | 1 year 5 months |
| Manufacturing | 1 year 2 months |
| Arts, Recreation & Information (E.g. golf courses, gyms) | 1 year 1 month |
| Agriculture | 10 months |
| Wholesale | 10 months |
| Social Services (E.g. dentists, chiropractors) | 9 months |
| Transportation | 9 months |
CFIB’s #SmallBusinessEveryDay campaign encourages consumers to support independent businesses by taking small but meaningful actions every day. It currently profiles 61 shop local initiatives across the country at smallbusinesseveryday.ca, including:
“There is no economic recovery without small business recovery. We want small business owners to know they’re not alone: there is a movement growing around them to support and encourage them and hopefully shorten the journey back to more normal sales,” concluded Simon Gaudreault, Senior Director of National Research at CFIB.
Read CFIB’s research snapshot “Are Canadian small businesses headed for an L-shaped recovery?” for more details.
For media enquiries or interviews, please contact:
Milena Stanoeva, CFIB
647-464-2814
public.affairs@cfib.ca
Methodology
Recovery spans for each sector are calculated by using the share of businesses that are already at normal revenues as of mid-September as a starting point, then applying the progress rate registered for each sector between June and September, in a linear forward fashion, until most businesses can reach normal revenues again.
Data
About CFIB
The Canadian Federation of Independent Business (CFIB) is Canada’s largest association of small and medium-sized businesses with 110,000 members across every industry and region. CFIB is dedicated to increasing business owners’ chances of success by driving policy change at all levels of government, providing expert advice and tools, and negotiating exclusive savings. Learn more at cfib.ca.
About #SmallBusinessEveryDay
The #SmallBusinessEveryDay campaign encourages local shopping, promotes initiatives to support small business and provides posters and other tools for businesses to use. It is supported by Scotiabank, Chase Merchant Services, eBay Canada, Intuit Canada and Interac Corp. To find out more about being a media sponsor please contact marketing@cfib.ca.