Canadians should choo-choo-choose small business this Valentine’s Day

CFIB’s latest recovery dashboard shows small businesses need our love now more than ever 

Toronto, February 11, 2021 –The Canadian Federation of Independent Business (CFIB)’s latest Small Business Recovery Dashboard shows small businesses continue to struggle during the pandemic:

• 51 per cent of small businesses are fully open (compared to 47 per cent last month)
• 39 per cent are fully staffed (compared to 36 per cent last month)
• 25 per cent are making normal sales (compared to 22 per cent last month)

“February tends to be a low-sales month, but this February is a real heartbreaker,” said Laura Jones, CFIB’s executive vice-president. “Small businesses are now 11 months into seeing their revenues plummet. Many have been forced to shut down even as Amazon and big box sales soar.” 

Regionally, businesses are recovering at different paces, with Ontario seeing the lowest results in all three categories:
 

_{*PEI has fewer than 40 respondents and is calculated as an average of the results from the January and February surveys.}

Make small business your valentine this year
"Valentine’s Day is a great opportunity to show double the love. Buy flowers, chocolate, wine, and other gifts for your special people at a local business. Going to a neighbourhood restaurant or ordering takeout is also a great way to celebrate. And if you can, be extra generous. Who doesn’t need a little Valentine’s Day boost this year?” added Corinne Pohlmann, CFIB’s senior vice-president of national affairs.

For media enquiries or interviews, please contact:
Milena Stanoeva, CFIB
647-464-2814
public.affairs@cfib.ca 

Source for CFIB data:  
CFIB, preliminary results for the Your Voice – February 2021 survey, results from February 4 to 8, 2021, n = 3,554. For comparison purposes, a probability sample with the same number of respondents would have a margin of error of +/-1.6%, 19 times out of 20. 

About CFIB
The Canadian Federation of Independent Business (CFIB) is Canada’s largest association of small and medium-sized businesses with 110,000 members across every industry and region. CFIB is dedicated to increasing business owners’ chances of success by driving policy change at all levels of government, providing expert advice and tools, and negotiating exclusive savings. Learn more at cfib.ca.

About #SmallBusinessEveryDay
The #SmallBusinessEveryDay campaign encourages local shopping, promotes initiatives to support small business and provides posters and other tools for businesses to use. It is supported by Scotiabank, Chase Merchant Services, eBay Canada, Intuit Canada and Interac Corp. To find out more about being a media sponsor please contact marketing@cfib.ca.